Room
1. The Story
PRESS KIT
THE STORY
SILVER SAGE®
THE PATH
THE PROBLEM
THE OPPORTUNITY
LEADERSHIP
STORY ANGLES
FAQ
BRAND ASSETS
PRESS RELEASES
MEDIA INQUIRIES
Maureen O’Brien maureen@silverawakening.com www.silverawakening.com
A New Way for Women
to Think About Life After 50
SILVER AWAKENING® is a personal empowerment platform
for women over 50 built around a simple but powerful idea:
Life after 50 isn’t a decline. It’s an emergence into a new life-stage archetype.
SILVER AWAKENING calls this archetype SILVER SAGE®—a time when women can move beyond survival, external expectations, and roles that once defined them and step into greater self-trust, discernment, purpose, and possibility.
SILVER AWAKENING empowers women to HEAL through mentorship, TRANSFORM through learning and immersive experiences, and THRIVE through holistic living and community. SILVER AWAKENING gives women a place to understand what is happening in this stage of life—and explore the possibilities of what comes next.
The Platform
Silver Awakening®
The Path
Heal. Transform. Thrive.
The Archetype
Silver Sage®
The Community
Silver Sage® Sisters
WHAT MAKES SILVER AWAKENING DIFFERENT?
SILVER AWAKENING IS NOT:
An anti-aging brand
A retirement-planning resource
A generic women’s community
A traditional lifestyle magazine
A one-dimensional wellness platform
IT IS:
A new framework for understanding and thriving after 50.
The goal isn’t to tell women how to age. It’s to help them decide how to live.
SILVER AWAKENING brings together mentorship, education, wellness,
community, and immersive experiences and invites them to step into their:
Silver Sage®
A new life-stage archetype for women 50+.
Our Philosophy
Women don’t need to be fixed or changed because they turned 50. They need language for what they’re experiencing, perspective on what comes next, and a community of women who understand.
It’s not about starting over.
It’s about awakening to who you are now—and who you’re becoming.
Mission
To empower women 50+ through emotional healing, transformative learning, and meaningful connection, so they can step into their SILVER SAGE® with confidence, authenticity, and purpose.
Brand Promise
We guide women over 50 on a transformative journey of healing, self-discovery, and rebirth. Through mentorship, education, and meaningful connection, we provide the tools, support, and community needed to navigate this season of life with clarity, compassion, and confidence. At SILVER AWAKENING, every woman is empowered to step into her SILVER SAGE®.