Room
2. Silver Sage®
PRESS KIT
THE STORY
SILVER SAGE®
THE PATH
THE PROBLEM
THE OPPORTUNITY
LEADERSHIP
STORY ANGLES
FAQ
BRAND ASSETS
PRESS RELEASES
MEDIA INQUIRIES
Maureen O’Brien maureen@silverawakening.com www.silverawakening.com
A New Life-Stage Archetype
for a New Season of Life
Women today are living differently after 50 than previous generations did. They are working longer, changing careers, and starting businesses. Some are ending marriages, beginning new relationships, and caring for parents and grandchildren. While others are traveling, exploring spirituality, and redefining what comes next. Yet the cultural language surrounding this stage of life has not kept pace.
The Silver Sage® Archetype
A SILVER SAGE® draws authority from lived experience rather than labels or credentials. She practices self-trust, seeks clarity, values truth and growth, embraces reinvention, and recognizes that her most meaningful chapter is still unfolding.
From experience to wisdom.
From wisdom to choice.
This is the heart of the Silver Sage® archetype.
The women SILVER AWAKENING serves are accomplished, thoughtful, experienced, and discerning. They have spent decades caring for others, building careers, raising families, running companies, managing households, creating businesses, supporting communities, and navigating life’s inevitable challenges.
And then something changes.
A marriage ends.
A child leaves.
A career shifts.
A parent dies.
A job disappears.
The body changes.
The house becomes too large.
The old dream no longer feels like the right dream.
Or perhaps nothing dramatic happens at all. One day she simply realizes:
“Is this it?”
SILVER AWAKENING begins with a different question:
“What if this is the beginning of something new?"